Unveiling the future College’s Logo

We are delighted to present the first logo for your new College of Sport, Exercise and Musculoskeletal Medicine (CSEM). This is another landmark moment, highlighting the positive work being done as we progress closer to the formation of a new College.

Please note, this logo announcement does not mark the formation of the new college, with BASEM and FSEM continuing to exist and operate as separate entities until the point of formation.

Please read on to learn about CSEM’s visual identity, the next steps and also plans for an official College Coat of Arms.

Introducing the new CSEM identity

The new CSEM identity embodies the College’s commitment to improving the health of the nation through physical activity and evidence-based practice. The flowing icon conveys movement, progress and purpose — representing the dynamic nature of Sport, Exercise and Musculoskeletal Medicine. Strong, modern typography reflects authority and professionalism, while the refined blue gradient symbolises trust, vitality and clinical expertise. Together, these elements form a cohesive and contemporary identity that reflects CSEM’s position as a leading body within its field.

Coat of Arms

It is also important to highlight there are plans to petition for a Grant of Arms for a new College coat of arms.

A coat of arms will serve as a visual representation of an individual, family or institution, and consists of a crest, helmet, shield, mantle, motto and sometimes supporters either side. In the case of our new College, this process will only be completed after its formation and only then would we be able to integrate any parts of the coat of arms into our CSEM logo. Please read on for more information.

Consulting our members

As part of this comprehensive process, we engaged with sub-groups of both BASEM and FSEM memberships, ensuring that all parts of our membership had the opportunity to provide their input into the creation of CSEM’s look. There was extremely useful feedback that came from this consultation, which included several key points, including:

Following this consultation process, we had further meetings to refine CSEM’s visual identity, considering the member feedback. This has led us to the point where we are now delighted to confirm our new logo to represent the College of Sport, Exercise and Musculoskeletal Medicine.

Why can’t we just use the crest as our logo from the get-go?

As mentioned, with work progressing towards the new College, there are plans for a full coat of arms to be created. However, this is a lengthy process that will only be completed after the formation of the new College.

Unlike a logo, the creation of an official College coat of arms requires an official application process to go through upon registration of the new college. This coat of arms is also not created by us, but must be designed and granted by an official body such as the College of Arms, so it is impossible to align anything we produce with the coat of arms ahead of time. This process can take up to 18 months. As we launch the new College, we strongly believe there needs to be a strong visual identity in place, ensuring familiarity and association for our members with Sport and Exercise Medicine, as well as our new College. As this cannot be the coat of arms initially, this means we need a new logo to be used, one which can be adapted to closely align with the new coat of arms upon its creation.

Looking ahead to a new college

This logo will only come into effect upon the formation of the new College, with both FSEM and BASEM continuing to operate as separate entities. Progress towards CSEM’s formation is continuing in the meantime, so keep an eye out for further updates via our channels.

We would like to extend our huge thanks to both memberships for their ongoing support as members of both organisations, playing a huge role in shaping the look and feel of our new College of Sport, Exercise and Musculoskeletal Medicine!

Read about the new college