Everybody Active Everyday

Public Health England is launching its physical activity framework Everybody Active Every Day today (23 October 2014) at a conference in London. The framework is a long-term evidence based approach to increase physical activity in local communities.

Around one in two women and a third of men in England are damaging their health through a lack of physical activity. Physical inactivity has unsustainable health, economic and social impacts on individuals, families, communities and local services in England, including one in six deaths (equal to smoking) and an annual cost to society of £7.4 billion. However this situation can be changed.

Everybody Active, Every Day has been co-produced with over 1,000 individuals and organisations at national and local levels and links to national and local priorities, including the Moving More, Living More commitment to a physical activity legacy of the 2012 Games. The event continues the co-production process in delivery by bringing together national and local stakeholders to:

• Understand the evidence base that underpins the approach and rationale for investing in physical activity.
• Explore and shape the implementation approach across sectors at local and national levels.
• Hear about practical examples of embedding physical activity into the fabric of daily life, making it the easy, cost-effective and ‘normal’ choice every day.

Jane Ellison MP, Minister for Public Health and Jennie Price, Chief Executive, Sport England, will be participating in the launch and there will be a contribution from Lord Coe.

The FSEM welcomes the launch of Everybody Active Everyday by Public Health England and is looking forward to the practical outcomes which will really improve public health through increased every day physical activity. Dr Graeme Wilkes, Fellow of the Faculty of Sport and Exercise Medicine (FSEM) is attending the conference on behalf of the FSEM.